Serbia has built its exports the way central Europe did, through plants that foreign investors built, though with more assembly and less value added at home. Domestic manufacturers sell far less abroad and few supply the investors next door, although mid-sized firms are closer to their European peers in productivity than the large plants are. Money alone rarely closes the gap: what they lack most is knowledge of the markets they could sell to, a way in, and a plan a lender or partner can back.
Support for industry has been paid mostly by the job: a share of the wages for each new post in a new or expanded plant, with land, tax holidays or capital grants for the largest projects. It brought investment and employment while labour was plentiful, but it rewards headcount rather than value added, and domestic firms, though eligible, have received only a small share. Programmes that help local firms become suppliers, export or modernise are small, and few are evaluated for what they changed. The question for policy is what support brings in value added, exports and local supply, and how programmes could reach the domestic firms able to grow.
We lead a multi-year evaluation of a supplier development programme, following manufacturers year by year in their accounts and on the shop floor, and analysed export and investment support in four manufacturing sectors for the ministry in charge of the economy.
For a domestic manufacturer the next market is often next door: foreign plants that import much of what they use, and export markets that few small firms reach. Those that become suppliers tend to become more productive. In the firms we follow, certificates are rarely the gap; costing, planning and production management are, along with someone inside the firm who owns them. The firms worth backing know what each product costs, turn down work below cost and sell to more than one buyer.
We help manufacturers and their investors size a market and a way into it, test a firm against its peers on its own accounts, and build the business plan behind the next investment, with the public support it can draw on.