Sectors

Five markets we know from both sides.

HealthHow the same money could deliver more and better care.Where demand outgrows supply, and how a provider stands out.EducationHow the system could reach every child and teach each one better.Where families look for more, and how a private school or faculty earns its premium.ICT & digital infrastructureHow support could follow skills and adoption at home, not headcount.Where the market moves from hours to solutions, and which firms are worth backing.Manufacturing & exportersHow support could help domestic firms grow, not only bring new plants.Where domestic manufacturers can sell more, and what it takes to get there.Agri-foodHow farm support could raise what a hectare earns.Where land earns most, and who can capture the value.All sectorsOverview

Topics

Five questions that cut across every market.

SMEs & entrepreneurshipHow support could reach the small and mid-sized firms able to grow.Where domestic know-how sits, and which firms are worth backing.Competitiveness & investmentHow support could raise productivity, not only jobs.Where firms have underinvested, and what it takes to catch up.Public financeHow each dinar could be tied to a purpose, and pay to the value of work.Where the state will spend, and how to compete for it.Green & digital transitionHow carbon revenue and support could help firms measure and cut, not only pay.Where clean power and carbon data open a market, and who can serve it.Skills & labour marketsHow adults in work and out of it could keep learning what the economy needs.Where to find the people a plan needs, and how to train and keep them.All topicsOverview

Services

Economic analysis for governments, donors and international organisations: we diagnose sectors and public spending, design and cost programmes, and evaluate what they changed.Economic analysis for companies and investors: we size markets and plan entry, find and assess firms to buy, and model what a business is worth.

Sector & value-chain diagnosticsWhere a sector creates value, who leads it, and what holds it back.Public expenditure & functional reviewsWhere public money goes, what it achieves, and how the same budget could do more.Policy & programme designWhom a programme should reach, with what instrument, and how it will be judged.Cost-benefit & fiscal impactWhat a policy or project will cost, year by year, and what it returns.EvaluationWhat a programme changed, for whom, and what would have happened anyway.Market entry studiesHow large the market is, who buys, who competes and what it takes to win.Policy, regulatory & public-demand riskHow incentives, licences, rules and public spending move a business case.Market-entry programmesFrom a study to an operation on the ground: set-up, people, partners and first customers.Business plansA plan a board can approve and a lender or investor can fund.Target search & screeningWhich firms exist, who owns them, and which deserve a closer look.Due diligenceWhat a target’s business, clients and earnings really are, before the price is set.Financial models & valuationWhat a business or an investment is worth, and how it pays back under different scenarios.Surveys & primary dataThe evidence that does not exist yet, collected so that it can be trusted.Custom analytical & performance toolsModels, dashboards and indices, used every time a decision comes back.All servicesOverview

Service · For companies and investors · Where to play

Market entry studies

How large the market is, who buys, who competes and what it takes to win.

Context

What it answers

A company considering Serbia or the region needs more than a country profile. It needs to know whether there is a market for its product, who decides purchases, which competitors and partners are already there, and what it would take to make the first sale. In markets that grow faster than the statistics describing them, the figures it needs often do not exist and have to be built. For a company that plans to produce here, or to serve clients abroad from here, the same study turns to the operating case: people, suppliers, sites, costs and incentives.

  • How large is the market, how fast is it growing, and which segments matter?
  • Who buys, who decides and on what terms, and who already supplies them?
  • Which way in fits: an own company, a distributor, a partner or an acquisition?

Evidence

How we work

Where no published source measures a market, we build it from primary records: the filed accounts of every company that supplies it, public contracts and tender files, customs data and the registers of the buyers themselves, and we size it from the demand and the supply side independently. Interviews with buyers, distributors, installers and regulators show how purchases are actually decided. Prices and channel margins are benchmarked, the rules and licences that apply are read in the original, and every estimate carries its source and a range rather than a single figure.

Market sizing and forecasts · segmentation · buyers and decision-makers · competitor and partner mapping · pricing and channel margins · entry modes · go-to-market plans

Direction

What you get

Two formats. A landscape briefing in two to three weeks sets out the market, the players, the rules and the open questions. A full market study in ten to fourteen weeks sizes and forecasts the market, ranks the segments, sets out competitor, partner and customer matrices, recommends a way in and a twelve-month plan, and comes with the model and the source database behind it.

What the tool looks like

Model

From the market to the company’s revenue

Total, serviceable and won, under three presets

For investors · Market entry studies
Dashboard

The supply base, firm by firm

Every firm by public sales and margin, size by revenue

For investors · Market entry studies

Illustration with invented figures.

Examples of our work

For investorsInternational technology group2026

Market-entry strategy for Serbia

No published source measures this market, so we built it from primary records: a census of six years of public contracts and tender files, the filed accounts of the supplier base and an object-by-object model of commercial demand. It was sized from the demand and the supply side independently and forecast to 2032 in a model the client can adjust.

For investorsStrategic investor2025

Private healthcare in Serbia: market study and entry options

The study covers the whole market, built from six years of statutory accounts of every registered private provider. We classified providers by hand into clinical niches that official codes do not show and measured growth, margins, cash conversion, concentration and ownership in each, with an econometric projection of private spending to 2030.

Read the case

For investorsInvestor2025

Private primary and secondary schools in Serbia: market study

The filed accounts of every verified operator are matched to enrolment school by school, with demographic projections for the largest cities and a reading of the rules of entry.

All work
Talk to Nemanja Šormaz

The other side

Market entry, business plans, due diligence and valuation for companies and investors.Diagnostics, programme design, cost-benefit analysis and evaluation for institutions.

Read this as an investorRead this as an institution
Next servicePolicy, regulatory & public-demand risk

Contact

Tell us the decision in front of you, and when you need it.

nemanja@econominess.rs

Company profile, PDF · Belgrade, Serbia